Berlin, Germany, 2 August, 2018 – Infront partner PENTA Sports and sunmaker announced a new premium partnership on Thursday, with the Berlin-based team set to provide wide exposure for the online betting provider. The agreement will see sunmaker feature on PENTA Sports’ jerseys, website and social networks, with a heavy focus on digital activation through content marketing across all channels.

A logical step The decision to enter the esports market was an easy one for sunmaker according to their spokesperson: “Esports is the second largest sports behind soccer in Germany already. It was a logical step for our sponsorship strategy within Germany to expand into esports. PENTA Sports is the ideal partner for a long-lasting and successful cooperation.”
Hendrik Goetzendorff, managing director of PENTA Sports, said: “Traditional sport meeting esports is a theme of this cooperation.

Sport betting is no longer exclusive to traditional sports like football anymore, but also relevant for millions of esports enthusiasts who celebrate with their favourite teams. Infront’s connection to the world of football sponsorship has again proved to be an asset. We begin our first esports adventure with sunmaker following in the footsteps of several football clubs who also announced their partnership with the company recently. We are excited for the new cooperation and would like to thank sunmaker for their trust.”

Sport meets esports Marco Sautner, managing director of Infront Germany, highlighted the connections that already exist between the two new partners: “We are pleased that we were able to connect PENTA with one of our partners who is active in football and also sees the potential and opportunity of esports. sunmaker’s move is a great example of how sponsoring within traditional sports and esports can supplement each another significantly.”